Founder Sydney Norvell's YGIG Story

Hi there, and thank you for taking the time to read my story.

My dream is to build YGIG - You Got It Girl® into more than a clothing brand-it is a movement dedicated to supporting, uplifting, and empowering women in athletics. My vision is to create a brand that not only provides apparel for female athletes, but also sponsors events, celebrates courageous women, and helps create opportunities for girls in sports through scholarships and community support.

The phrase "You Got It Girl" comes from my own journey as a wrestler, coach, and advocate for women in athletics.

I was the first girl to join an all-boys wrestling team at my school. At the time, girls wrestling was still considered unusual and often controversial. There simply were not enough female wrestlers to compete against one another, so I stepped onto the mat with the boys. I still remember having to convince the coach and athletic director to let me join the team. My coach told me, "You can join, but I'm going to treat you exactly like the guys." Those were the words I hoped to hear. I wanted the opportunity to earn my place through hard work and equal expectations.

The practices were some of the toughest workouts I had ever experienced. But after only a week, six more girls joined the team. That was the moment I realized the power of one person taking a chance. What started with a single athlete quickly became a movement. Every one of us eventually wrestled in the varsity lineup alongside our male teammates.

Looking back, I realize I didn't just fall in love with wrestling-I fell in love with what it represented. I discovered how one person's courage can create opportunities for others and inspire lasting change.

I went on to wrestle in college and later helped build women's wrestling programs as a coach. Time and time again, I watched the same pattern unfold: one wrestler became seven, seven became fourteen, and before long, entire teams were forming. Seeing that growth reinforced what I had learned years before - when one woman is given the opportunity to step forward, she often inspires many others to do the same.

During those years as both a collegiate athlete and coach, I also witnessed another reality. Some of the most talented female athletes I knew weren't held back by a lack of determination or ability-they were held back by finances. I watched athletes struggle to afford travel, tournament entry fees, club dues, equipment, and the costs required simply to be seen by college coaches. Others earned the opportunity to compete at the collegiate level but received limited financial support because scholarship opportunities for women were often scarce. I couldn't help but wonder how many gifted athletes had walked away from the sports they loved simply because they couldn't afford to keep going.

Those experiences changed my perspective. I realized that words of encouragement are powerful, but they aren't always enough. Women need people who believe in them, but they also need real opportunities. That realization became the driving force behind You Got It Girl®.

Throughout my journey, I kept hearing the same phrase echo through tournaments: "You got it, girl!" I heard girls encouraging one another, coaches shouting it from the corner of the mat, and male wrestlers cheering on their female teammates. The phrase carried confidence, belief, and support. It reminded me that athletes perform their best when they feel seen, encouraged, and valued.

As both an athlete and coach, I also noticed there were very few brands created specifically with female athletes in mind. Women deserve apparel that is functional, empowering, and designed for them while still embracing femininity and individuality.

That is why I created YGIG - You Got It Girl®.

My vision is to build more than an apparel company. I want to create a brand that sponsors athletes, hosts events that bring women together, highlights courageous stories, and invests directly back into female athletes through scholarships and opportunities. Every purchase is about more than clothing-it is an investment in the next generation of girls chasing their dreams.

Whether she's stepping onto a wrestling mat, a volleyball court, a soccer field, a running trail, or any other arena, I want every woman to hear the same words that have echoed through my own journey:

You got it, girl.

The Dream for YGIG - You got it Girl

My dream for You Got It Girl® is to become a brand that girls don't just wear-they believe in. I want YGIG to be recognized as a symbol of confidence, resilience, and women supporting women. I envision a future where girls across every sport proudly wear YGIG, knowing they are part of something bigger than themselves. I hope to hear "YGIG!" shouted from the sidelines, across courts, fields, trails, and wrestling mats as a new way of saying, "I've got you. I believe in you. Keep going." Beyond apparel, my goal is to build a community that sponsors athletes, creates opportunities through scholarships, celebrates courageous women, and reminds every girl that she is capable of more than she ever imagined. If one young athlete hears those words at the exact moment she needs them most and chooses to keep going because of it, then You Got It Girl® will have become everything I dreamed it could be.

Empowering Every Purchase

You Got It Girl® (YGIG) is more than just athletic apparel-it is a movement built to support and uplift women in sports. Born from the wrestling mats and designed for the modern athlete, we create gear that embraces power, incorporates femininity, and unites women across the globe. When you wear YGIG, you wear a legacy of courage.